Where there is a woman, there will be a fan.
The perfect complement to 21st century fashion
Among the illustrious personalities who have worn the heart of their designs, the same queen emeritus of Spain, Dona Sofía de Borbón.
The company has been present in great events such as the Expo of Seville, Roland Garros, the Olympic Games in Atlanta or the World Cup in Brazil.
The fate of the company in recent times has been linked to renowned giants in the global industry (Coca-Cola, Seven Up ...).
A fluttering of rods resounds vigorously in the morning of a sunny patio. Often capricious, the movement stops at a sudden retraction of pieces. It is a reiterated gesture, which leaves the breath in suspense. The containment of the instant reveals deep reflections; vehement passions of which the obstinate guerrillas and bitter positions are infused The deliberation, however, is brief. A determined gesture is enough to issue a magnanimous sentence and restore peace by blows of the wind.
Since Vicent Aparisi founded his fan business in Valencia in 1888, the transit of social paradigms and the vicissitudes of each era have led the sector to a state of permanent reinvention. Today, almost 150 years later, the surprising thing is not so much the capacity of adaptation to the new times, but the very fact of having remained unscathed before the passage of the years.
This small company was born under the protection of a select public to the satisfaction of which pieces of the most pure craftsmanship were made. Today it is an entity that operates internationally, dividing its production between Asia and Europe, and exports its products to five continents and an increasingly diverse public.
Gone are the filaments of ebony with gem inlay, gold plating and chantilly fabrics imported from France where motifs were painted by artists by hand. The gradual increase in raw materials and the relegation of the fan as an essential element of the women's headwear forced to evolve towards the use of other materials and the search for alternative market niches. And although modern printing methods and injection molding of parts have changed the nature of the fan, the final assembly process is still handcrafted by skilled workers whose skill is not even able to overcome the more advanced machines.
As a result of the business policies implemented generation after generation and motivated by the future of events, the fate of the company in recent times has been linked to renowned giants in the global industry (Coca-Cola, Seven Up ...). As a result of this new collaborative environment will be the company's presence in great events such as the Seville Expo, Roland Garros, the Olympic Games in Atlanta or the World Cup in Brazil.
The company's own record shows the mundane transfer through its showcases, as a fair prize for a long trajectory more than centenary. Among the illustrious personalities who have worn the heart of their designs, the same queen emeritus of Spain, Dona Sofía de Borbón.
César Pavia Alemany, current manager of the company and great-great-grandson of its founder, reveals the current vision by sharpening the gaze on the horizon: "Where there is a woman, there will be a fan." Not in vain, the goal of reintroducing your product as a fashion accessory worldwide is one of the brand's priorities.
The new collections have a fixed focus on the catwalks, the pret-a-porter and the conquest of a global market increasingly eager for new trends. Surely, the fan will end up returning to the general public at any time, perhaps totemizado as new object of desire and rivaling in attention with the tactile devices more advantageous.
The last frontier, no doubt, will be to break down gender barriers. Although this is already part of an intracultural process of unfathomable depth, which will clearly require more patience and skill than those of a master craftsman.